Barli Asmara Launch STYLEHAUS

LARASATI OETOMO on FASHION

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Last month, designer Barli Asmara worked with JD.ID’s fashion to launch the e-commerce’s first ever private label called STYLEHAUS.


After launching his collection with Magnum and ZALORA a few months ago during Jakarta Fashion Week vibe, Barli Asmara returns with his abiding signature in his pieces, now with Asia’s known e-commerce JD.ID.

The collection is named “Elixir of Life”, including pieces in striking colors of black and red. As the designer himself is known for his fine, feminine cuts, Barli embellishes the collection with ruffle, ribbon, laces, and recently trending drawstring, self-cover button, and hook & eye. In a glimpse, the collection is a rendition to Victorian era fashion.

The collection is segmented as quality ready-to-wear pieces with reasonable prices. As the collection remarks another milestone of digital fashion era, every piece is only available on the e-commerce page.

A number of models, influencers, and socialites join the launching event with Barli Asmara, wearing beautiful pieces from the new collection. They include Maria & Elizabeth Rahajeng, the designer's muses for the collection, Ayu Gani, Shalvynne Chang, Astrid Satwika, and Lyla Andalucia.

PHOTOS Farah Shafia (@farahshafiaa)