HighEnd gathers the driving forces of our country’s digital ecosystem to grace the Cover and Cover Story of this Digital issue: four young high-achievers who represent both local and foreign digital companies to talk about the general digital media outlook.
They are Dwi Adriansah from Twitter, Putri Silalahi from Instagram, Valencia Tanoesoedibjo from The F Thing, and William Utomo from IDN Times.
TEXT: ADELIA AYU | PHOTO: RICI LINDE (DIGITALACTIVE PHOTOGRAPHY)
Being appointed as Instagram Communications Manager in Asia – Pacific region, this leading lady handles businesses in countries like Thailand, India and especially Indonesia. Listing successes and great stories that are born from Instagram, she revealed that the app is in a way, makes others’ lives better, since her main focus in the job is managing small scale businesses and communities. “Most people think Instagram is a picture sharing platform, while actually, this application also acts as a business, information and community sharing platform”, she voiced.
TEXT: ANNISA LAKSMINTARI | PHOTO: RUDI SULISTYA | STYLIST: BUNG BUNG MANGARAJA
Sharing his insight of the digital scene with HighEnd, Twitter’s Country Industry Head for Indonesia & Malaysia Dwi Adriansah, affectionately called Ade, sheds a light on why it’s important to stay connected via the popular microblogging platform. “In Indonesia, everyone uses social media in different ways,” Ade explains. “On other platforms, there are ‘look at ME’ tendencies with all the selfies, the travel photos and the OOTDs. But on Twitter, they switch to ‘look at THIS’ mode, highlighting what’s happening right now. They come to Twitter with the mindset to discover new things in Indonesia and the world, consequentially driving the conversation and shaping the culture.“
TEXT: VANYA GABRIELA | PHOTO: ISNU DWIMARTANTO | STYLIST: BUNG BUNG MANGARAJA
Valencia Tanoesoedibjo, 25, is the newly appointed CEO and Chief Creative Officer of The F Thing; a fashion fusion forward company of the traditional and the new that just recently turned 1. Being a millennial, she knew she wanted to become a part of the growing digital industry and after much discussion and thoughtful planning, the concept to start a community-based fashion and lifestyle e-commerce and content platform was. “The advice I can give from my life experiences are, try to really listen to yourself. That way you will know where you want to go and in that process, never lose sight of yourself.”
TEXT: LISTYA MANOPO | PHOTOS: ISNU DWIMARTANTO | STYLIST: BUNG BUNG MANGARAJA
With a catchy tagline ‘The Voice of Millennials and Gen Z, ’ IDN Times began running in 2014 as a result of a collaboration between two brothers, Winston and William Utomo, who wished to share news digitally in a more fitting approach to millennials, considering they’re holding the majority of internet user demographics. “It’s definitely easier if millennials are creating contents dedicated to other millennials,” he said, “We pride ourselves on our unique journalistic angle of presentation to the readers. It may be news that has been covered by other media companies, but we cover it from a different angle based on the who, the why, the how and many more.”