Moët & Chandon launches “Must Be” campaign in order to redefine the art of celebrating life’s most memorable moment.
French fine winery Moët & Chandon launches a new advertising campaign that celebrates a new communications platform. The company, who has been redefining the art of celebrating life’s most precious and memorable moments since 1743, uses the tagline “Must Be”, which was introduced with a short-film directed by an award-winning French director, Emmanuel Cossu.
Having a bottle of its champagne opened every second around the globe, the wine company has a vision that in life, instead of remembering days, people will remember moments, whether it is heightened emotions, overwhelming pleasure, or a simple happiness. The new campaign itself encourages life-enthusiasts to mark their celebrated moments with a wide range of its champagne to choose from, such as the iconic Moët Impérial, Moët Ice Impérial, the Grand Vintage Collection, and many more.
The “Must Be” campaign launch was celebrated as the highly-anticipated annual party dominated by black and gold bubbles and was hosted by the champagne house known for its exceptional celebration know-how. It was also held with a very digital-savvy approach, where there was a teaser wall, as well as a sensory wall to find a magical door that leads to an extravagant carousel bar.
The event was held on 20 October 2018 at Hotel Kempinski Indonesia. Young and hyped guests enjoyed music stage and champagne during the event. They include fashion designer Didiet Maulana and fashion influencer Maria Rahajeng.
LEFT- RIGHT : Bryan, Valencia Tanoesoedibjo & Steven
LEFT-RIGHT : Karina Sukalan & Tina Effendi
LEFT-RIGHT : Didiet Maulana & Maria Rahajeng
PHOTOS FEBI RAMDHAN